Exclusive | The secret ways stores are charging you more than your friends for the same thing — and it’s legal

Exclusive | The secret ways stores are charging you more than your friends for the same thing — and it’s legal

Uber, Lyft, Target and more have all been accused of using predatory price practices where your data sets the price tag.

Why you may pay more than someone else for the exact same thing — and it’s legal

Your browsing history is making your Uber rides cost more than your friends’ — even if you’re going to the same place. It’s a controversial practice called surveillance pricing, or “personalized pricing” as noted by The Federal Trade Commission (FTC). The sneaky scheme has put a spotlight on major…