US Edition
Tesla's brand loyalty collapsed after Musk backed Trump, data shows
UNITED STATES, AUG 4 – Tesla's U.S. customer loyalty rate dropped from 73% in June 2024 to 49.9% in March 2025 after Musk's Trump endorsement, with a modest recovery to 57.4% by May, S&P Global Mobility data shows.
- Tesla's customer loyalty declined sharply after CEO Elon Musk endorsed President Donald Trump, according to data from S&P Global Mobility shared exclusively with Reuters.
- The peak customer loyalty for Tesla was 73% in June 2024, but it fell to 49.9% last March, just below the industry average.
- Analysts stated that Musk's political involvement turned off Tesla's eco-conscious customer base, leading to the decline in loyalty.
- Despite the drop in loyalty, Brian Mulberry of Zacks Investment Management remains optimistic about Tesla's long-term earnings from robotaxi operations and self-driving technology licensing.
24 Articles
24 Articles
Buying a new Tesla by customers who were already on the brand is falling. It coincides with Elon Musk's public involvement, CEO of the company, with Donald Trump's project.
Tesla's Brand Loyalty Plummets, Proving Leftists Are the Overwhelming Market for EVs
Tesla, once the automotive industry leader in customer loyalty, has seen its brand loyalty collapse after CEO Elon Musk publicly expressed conservative political values, according to exclusive data from research firm S&P Global Mobility. The post Tesla’s Brand Loyalty Plummets, Proving Leftists Are the Overwhelming Market for EVs appeared first on Breitbart.
Tesla's brand loyalty took a hit after Musk backed Trump as US President: Report
The data shows Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla, according to an S&P analysis of vehicle-registration data in all 50 states.
Elon Musk triggers Tesla crisis as drivers shun electric car brand with 'unprecedented' drop in demand
Tesla has seen a dramatic decline in interest from its customer base, with new data showing a huge drop in support following Elon Musk's alignment with President Donald Trump
Coverage Details
Bias Distribution
- 54% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
