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EXCLUSIVE: Skims Hires Ami Colé Founder for Beauty Role
Diarrha N’Diaye brings her expertise in inclusive beauty and brand strategy to lead Skims Beauty’s product development, marking Skims’ debut in the beauty and fragrance market.
- On November 3, 2025, Skims appointed Diarrha N’Diaye as Executive Vice President, Beauty & Fragrance, effective November 3, 2025, to lead product development and brand strategy for Skims Beauty.
- Earlier this year, N’Diaye wound down Ami Colé due to unsustainable costs; she founded the inclusive makeup brand in 2021 after roles at Glossier and L’Oréal Paris, while Skims consolidated SKKN by Kim.
- For a brand known for size and shade inclusivity, Skims plans to bring that ethos to beauty, and Diarrha N’Diaye says her role is to create a ‘second‑skin experience’ bridging clothing to makeup, hair, and fragrance.
- Today the hire has drawn notice as Skims Beauty signals the brand’s full entry into beauty, with Jens Grede praising N’Diaye’s community-forward view and observers valuing Black founders’ expertise.
- No launch date has been set, and Diarrha N’Diaye’s role begins November 3, 2025, aiming to marry inclusivity with innovation and bring best-in-class formulas to Skims Beauty.
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17 Articles
17 Articles
Coverage Details
Total News Sources17
Leaning Left8Leaning Right0Center3Last UpdatedBias Distribution73% Left
Bias Distribution
- 73% of the sources lean Left
73% Left
L 73%
C 27%
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