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Prada's Brand CEO Gianfranco D'Attis to Quit
- Gianfranco D'Attis will step down from his role as Prada’s brand CEO by mutual agreement, effective June 30, 2025, with Andrea Guerra appointed as interim successor.
- D'Attis joined Prada in January 2022, reported to Guerra, and his exit follows reported strategic disagreements with Prada’s owners and management.
- During his tenure, D'Attis aimed to integrate new product categories like home and recycled gold jewelry to flagship stores and sought to attract younger consumers.
- Prada Group posted a 12.5% revenue increase in Q1 2025 to 1.3 billion euros, largely driven by Miu Miu, while Prada brand retail sales slightly declined by 0.2%.
- D'Attis's departure represents a major leadership shift amid broader industry challenges, leaving a gap in a stable foundation as Prada prepares for future succession.
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Prada sales took place in the first quarter of 2025, and the Miu Miu Miu grew up. Prada Group had a year 2024 record, with 17% increase in income, supported in particular by Miu Miu Miu brand. The stagnation, along with Versace's procurement plans, puts additional pressure on the leadership of the group in a difficult market context. The CEO of Prada, Gianfranco D'Attis, will leave the brand, confirmed the company on the day of spring/war 2026, …
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