Meta May Face Daily Fines over Pay-or-Consent Model
- On 27 June 2025, the European Commission cautioned that Meta Platforms could be subjected to recurring financial penalties if its adjustments to the pay-or-consent system fail to meet the requirements of an antitrust ruling.
- This follows investigations that began in March 2024 and an April 2025 ruling finding that Meta's pay-or-consent approach introduced in November 2023 violated the Digital Markets Act by using personal data to deliver personalized advertisements.
- Meta has since reduced the ad-free subscription fee by 40% to 7.99 euros monthly and altered the model to use less personal data for ad targeting while offering users a binary choice.
- A Meta spokesperson criticized the European Commission for repeatedly altering compliance expectations and claimed the EU is unfairly targeting the business model of the American company.
- The Commission affirmed impartial enforcement of EU laws and said ongoing non-compliance could lead to fines of up to 5% of Meta’s average daily global revenue, underscoring a continued crackdown on Big Tech.
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EU Intensifies Scrutiny on Meta's Compliance with Antitrust Order
Meta Platforms risks daily fines if EU regulators determine its pay-or-consent model doesn't align with an April antitrust decree. This follows a significant fine from the European Commission, highlighting efforts to regulate 'Big Tech' under the Digital Markets Act aimed at restraining their dominant market influence.
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