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Meta May Face Daily Fines over Pay-or-Consent Model

  • On 27 June 2025, the European Commission cautioned that Meta Platforms could be subjected to recurring financial penalties if its adjustments to the pay-or-consent system fail to meet the requirements of an antitrust ruling.
  • This follows investigations that began in March 2024 and an April 2025 ruling finding that Meta's pay-or-consent approach introduced in November 2023 violated the Digital Markets Act by using personal data to deliver personalized advertisements.
  • Meta has since reduced the ad-free subscription fee by 40% to 7.99 euros monthly and altered the model to use less personal data for ad targeting while offering users a binary choice.
  • A Meta spokesperson criticized the European Commission for repeatedly altering compliance expectations and claimed the EU is unfairly targeting the business model of the American company.
  • The Commission affirmed impartial enforcement of EU laws and said ongoing non-compliance could lead to fines of up to 5% of Meta’s average daily global revenue, underscoring a continued crackdown on Big Tech.
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Denver Gazette broke the news in Denver, United States on Friday, June 27, 2025.
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