Report: US Consumers Turning to FAST Services for Live TV

Horowitz: Consumers Turning to FAST Services for Live TV

In a rapidly evolving media landscape, free ad-supported streaming TV (FAST) services have quickly become the leading source for live TV viewing, according to new data from Horowitz Research. Nearly 40% of live viewers now say they watch live TV on FAST, followed by traditional cable/satellite providers (36%), subscription streaming services (33%), YouTube (19%), and … Continue reading "Horowitz: Consumers Turning to FAST Services for Live TV" T…

Report: Four In Ten U.S. TV Consumers Are ‘FAST’ Viewers | Radio & Television Business Report

Some 85% of American consumers watch at least some live TV content. And, of this universe of live television viewers, 40% say they “typically watch” live TV on free, ad-supported streaming TV (FAST) services — a finding that further blurs the lines between what is “Live TV” and live-and-local programming. The data come from a new annual report for purchase from Horowitz Research, a division of M/A/R/C Research, “State of Media, Entertainment & T…

Horowitz: U.S. Consumers Turn to FAST for Live TV - WORLD SCREEN

According to Horowitz’s State of Media, Entertainment & Tech: Viewing Behaviors 2025 report, U.S. consumers are increasingly turning to FAST channels for live TV viewing. The post Horowitz: U.S. Consumers Turn to FAST for Live TV appeared first on WORLD SCREEN.

Report: US consumers turning to FAST services for live TV

The majority (85 per cent) of US consumers watch at least some live TV content, according to Horowitz’s annual report, State of Media, Entertainment & Tech: Viewing Behaviours 2025. While older viewers (91 per cent of 50+ year-olds) tend to be more likely to watch live TV, most younger viewers (78 per cent of 18-34 […]

Exclusive: Mainstream Media expands FAST Channel reach at GoldStar TV anniversary

German media company Mainstream Media is adding its FAST Channels to further platforms as its first channel, Goldstar TV, celebrates its 25-year anniversary. Telenovela ZDF und Kultkrimi launched on smart TV operating system Titan OS on 25 June 2025, a Mainstream Media spokesperson confirmed to Broadband TV News. This makes the FAST Channels available to the owners of smart TV sets from manufacturers including Philips, Sony and, soon, JVC. Addit…