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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store – RetailWit
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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store – RetailWit
Last year, meal delivery platform Grubhub entered the increasingly crowded commerce media arena with the debut of Grubhub Ads, developed in partnership with Koddi. Grubhub was inspired by the meteoric rise of retail media, which also has propelled the debut of media networks from other delivery and transportation services such as Uber and Lyft as well as companies more ancillary to the retail landscape, such as BNPL solution Klarna, payments pro…
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