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Exclusive: industry experts on the age of the Kidult
Summary by Toy World Magazine | The Business Magazine with a Passion for Toys
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Exclusive: industry experts on the age of the Kidult
For its first-ever standalone Kidult supplement, Toy World spoke to leaders in the Kidult sector to find out how they’re reaching fans and building communities. “The kidult category has exploded over the last couple of years,” notes Will Collinson, general manager, UK & Europe, at Zuru. “As a company, it’s changed how we market our products to ensure we’re staying ahead when it comes to reaching this audience.” Zuru is one of a number of toy co…
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