GHD Unveils First AI-Powered Styler that Turns Traditional Heat Technology on Its Head

ghd reinvents its styler with AI tech to stop all heat damage– we try it first

Our beauty lead tests ghd's new seriously clever, AI-driven Sculpt styler as it launches today

I didn’t know a ‘zero damage’ hair straightener was possible – until Ghd sculpt

I've been straightening my hair for 16 years, but the Ghd sculpt is first tool I've encountered that promises 'zero damage.' Here's how it fared

GHD unveils first AI-powered styler that turns traditional heat technology on its head

The hair tools brand has launched artificial intelligence (AI)-powered GHD Sculpt to mark its 25th anniversary, which it claims will disrupt the industry – a styler that measures hair temperature instead of plate temperature to deliver ‘zero damage’

The new ghd styler that ‘promises zero damage’ is finally here and beauty fans are obsessed

Celebrating 25 years of hair innovation with the launch of its most advanced styler yet.

EXCLUSIVE: GHD Launches Sculpt, Its First AI Styling Tool That Adjusts to Hair Temperature, With Zero Damage

GHD's first consumer-facing AI styling tool, Sculpt, reads hair temperature nearly 3,000 times per second.

Is AI The Future Of Hair Styling? Ghd Believes So

The newly Ghd Sculpt hair straightener uses AI to automatically adapt temperature to the user’s natural hair structure. Vogue puts it to the test.