US EditionGame Exclusives Are 'Antiquated' Says Xbox Exec Who's Never Heard of Mario Kart
Xbox president Sarah Bond calls console exclusives outdated as the company shifts to a multi-platform ecosystem, with recurring revenue prioritized over hardware sales, industry-wide changes underway.
- On October 22, 2025, Sarah Bond, president of Xbox, told Mashable that exclusives are antiquated and Xbox will not confine player experiences to a single device.
- Industry trends now favor expanding player bases rather than platform lock‑ins, as cross‑platform play, digital storefronts, and Xbox Game Pass reduce exclusivity's hold on studios and publishers.
- Several long-standing Xbox exclusives, including Halo: Combat Evolved and Gears of War remaster, are crossing to other platforms, reflecting industry-wide shifts this year, Xbox president Sarah Bond said exclusives are 'antiquated'.
- Now that the company is shifting its focus away from hardware, Xbox's role in the console space is unclear and some players find its identity uncertain as community in gaming grows around widely available titles.
- Supporting multiple storefronts positions the next‑generation Xbox closer to a PC model, Microsoft VP Jason Ronald said earlier this year, with planned support for Steam, Epic Games, and GOG.
21 Articles
21 Articles
News from HD Technology. Visit www.hd-tecnologia.com for the latest news. After the announcement of the Xbox Ally ROG, Xbox President Sarah Bond, referred again to the company’s multi-platform strategy and defended the idea that exclusive games no longer make sense in the modern industry. In an interview, the executive explained that most players prefer shared experiences, regardless of the console or platform they play on. “We’re seeing people …
Sarah Bond declares the end of console exclusivity
Games that were previously tied to and only available on Xbox have increasingly begun to appear on other platforms as well. Tentatively and cautiously at first, with Xbox's top brass repeatedly claiming that it was only a matter of a few select games. But with Forza Horizon officially launched on Playstation, which appears to have been a huge success, there is no doubt that it is now only a matter of time before we also see Halo and other blockb…
NewsGaming.net The exclusive games to a console are "out-of-date" according to Sarah Bond, president of Xbox We understood, Xbox no longer likes exclusivity. Or rather, Satya Nadella, great boss of Microsoft, does not like it, and therefore Xbox is obliged to follow the movement. So we understood the fact that all Xbox games will eventually arrive on PS5 or at Nintendo, and Sarah Bond sinks a little bit more nail on this subject during an interv…
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