American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy
American Eagle's controversial Sydney Sweeney campaign coincides with a 9% year-over-year drop in U.S. store traffic despite a 16% rise in stock price, data shows.
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American Eagle Outfitters: Is It the Next Hot Stock to Own? @themotleyfool #stocks $AEO
Key PointsShares of American Eagle have been rallying due to a new ad campaign featuring actress and producer Sydney Sweeney.Critics decry a lack of diversity in the campaign. The added attention could boost sales.10 stocks we like better than American Eagle Outfitters › When retail investors get excited about a stock, that can send its shares soaring quickly. And sometimes it's an unexpected catalyst that sends a stock off to the races. One sto…
Sydney Sweeney's Jeans Got People Talking, but They Ain't Shopping
From a purely marketing perspective, the Sydney Sweeney's American Eagle jeans ad was a success. Controversy works! It immediately dominated headlines, and whether or not the initial backlash over eugenics was organic or indicative of "liberals run amok," it no... Read more...
American Eagle foot traffic plummeted in the aftermath of the Sydney Sweeney ad controversy
Foot traffic fell 9% year over year at American Eagle stores for the week that began August 3, marking the second week of traffic declines since the retailer launched its controversial campaign featuring actor Sydney Sweeney, according to data from Pass_by provided exclusively to Retail Brew. American Eagle launched its campaign, “Sydney Sweeney Has Great Jeans,” on July 23. For the first full week after the campaign, which began on July 27, its…
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