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Exclusive: Fisher-Price Just Turned 'The Devil Wears Prada' Into the Chicest Little People Collector's Set
2 Articles
2 Articles
Exclusive: Fisher-Price Just Turned 'The Devil Wears Prada' Into the Chicest Little People Collector's Set
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Gird your loins — because the devil is back. With The Devil Wears Prada 2 officially headed to theaters on May 1st, fashion people everywhere are bracing for the return of Miranda Priestly and her impeccably icy one-liners. It’s been nearly 20 years since we last saw Andy Sachs, Emily Charlton, and Nigel Kip…
Mattel’s strategy with Fisher-Price. Courtesy: Bigstock Mattel through his subsidiary Fisher-Price presented a collection of Little People Collector figures inspired by the film The Devil Dress Up Fashion, second installment. The product has generated immediate conversation, especially among young people who grew up with the original tape and who today are part of the so-called Z generation. The strategy is to connect with nostalgia, but from a …
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