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Dua Lipa Named Bulgari Global Brand Ambassador Amid Luxury Expansion Strategy
Dua Lipa joins Bulgari, embodying empowerment and freedom, joining a star-studded roster including Anne Hathaway and Zendaya, announced during Milan campaign launch.
- On Thursday in Milan, Bulgari will name Dua Lipa its newest global brand ambassador, unveiling photos on its official Instagram that she shared with her 88.7 million followers.
- Bulgari's deputy chief executive officer Laura Burdese said Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari's values; her profile includes acting in the 2023 Barbie film and recognition by Time magazine and Billboard.
- Lipa's fashion and brand resume includes major beauty and runway collaborations, with past ambassadorships for YSL Beauty and Evian and a Versace runway debut, joining Bulgari ambassadors Anne Hathaway, Lisa, Liu Yifei, and Priyanka Chopra Jonas.
- Dua Lipa welcomed the collaboration in a statement, calling it 'incredibly special' as the ambassadorship follows her album Radical Optimism and 2025 world tour.
- With a network spanning film and music stars, Bulgari positions itself for cultural relevance, as deputy CEO Burdese calls the artist's appointment 'the start of this exciting new chapter together.
13 Articles
13 Articles
Singer Dua Lipa joins fellow Bulgari ambassadors like Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu Yifei, Kim Ji-won and Lisa.
Dua Lipa's Crisp White Shirt Is Held Together by a Button for Bulgari
Photo Credit: Gerome Defrance/Getty Images Dua Lipa kept it simple in her new photos for Bulgari, donning a crisp white shirt held together by a single button. The high jewelry brand announced the pop star as its new global brand ambassador on February 18. In the photoshoot accompanying the announcement, the “Levitating” singer opted for a laid-back style. Dua Lipa steals the show in crisp white shirt held together by a button in Bulgari photos …
Dua Lipa is now Bulgari’s global brand ambassador – KS95 94.5
Another day, another brand deal for Dua Lipa. The star is now the global brand ambassador for the luxury jewelry company Bulgari. She says in a statement, “It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.” Dua wore Bulgari on Valen…
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