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Exclusive-Broadcasters Urge EU to Tighten Rules for Big Tech in Smart TV Standoff
Broadcasters urge the EU to apply Digital Markets Act rules to smart TVs and virtual assistants citing rising market shares up to 24% and risks of Big Tech restricting competition.
- On March 23, major European broadcasters sent a joint letter to Teresa Ribera urging that Google, Amazon, Apple and Samsung's smart TVs and virtual assistants fall under the DMA.
- Broadcasters urged Ribera to apply qualitative criteria even if platforms lack more than 45 million monthly active users and 75 billion euros, warning Big Tech ecosystems restrict linking between media apps.
- A 2025 market study cited by broadcasters showed Android TV's market share rose from 16% to 23%, Fire OS from 5% to 12%, and Samsung's Tizen holds 24%.
- The European Commission confirmed receipt of the letter and is assessing its contents; it has yet to label any virtual assistants as DMA gatekeepers, while broadcasters noted OpenAI entered the virtual assistant field last year.
- ACT members, including Canal+, RTL, and others, warned that the lack of assistant designation creates a regulatory void allowing AI assistants to act as de facto gatekeepers across phones, smart speakers, and in-car services.
33 Articles
33 Articles
EU television giants demand regulatory action against big tech streaming hardware
The Association of Commercial Television and Video on Demand Services called on the EU antitrust chief to bring DMA-style regulation to set-top boxes — Apple TV also mentioned for some reason.Apple TV targeted by TV groupThe Apple TV set-top box is likely the best way to access and stream media, but that performance comes at a price. So, like other markets Apple is involved in, consumers trend toward cheaper options.However, because of Apple's c…
The main European television channels asked the European Union to impose stricter regulations on smart TVs. The Association of Commercial Television and Video Services in Europe (ACT) sent a...
Apple TV, Siri Targeted in EU Broadcaster Complaint Citing DMA Rules
A coalition of Europe's biggest broadcasters is pushing the EU to bring smart TV platforms like Apple TV and virtual assistants like Siri under the bloc's toughest tech regulation, reports Reuters. The Association of Commercial Television and Video on Demand Services in Europe (ACT), whose members include Disney, NBCUniversal, Paramount+, and Sky, sent a letter on Monday to EU antitrust chief Teresa Ribera arguing that smart TV operating systems…
The largest televisions and media companies in the world have asked the European Union to apply its most difficult regulations against smart televisions and intelligent assistants developed by Google, Amazon, Apple and Samsung, reports The Guardian. The application came in a letter from the Association of Business Services and Video in Europe's Request...
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