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AIFF Gets 20-Year Bid Worth ₹2,130 Crore

Genius Sports leads with a Rs 2,129 crore bid for ISL and Federation Cup rights, nearly double FanCode's Rs 1,190 crore offer, covering a 15-year term plus extension.

  • On Friday, the All India Football Federation opened commercial bids for the Indian Super League , Federation Cup, and Indian Women's League , with a 15-year term and five-year extension option.
  • This tender process follows the resumption of the ISL season last month after a long-standing impasse between the AIFF and former commercial partner Football Sports Development Limited , whose extension proposal the federation rejected.
  • Genius Sports bid over 2100 crore for the ISL and Federation Cup, while FanCode offered 1190 crore; Capri Sports remains the lone bidder for the women's tournaments, proposing between 150 and 160 crore.
  • Club officials are currently reviewing the proposals alongside the federation, though no concrete results have emerged yet as the bid evaluation report is prepared for the AIFF Executive Committee.
  • The AIFF Executive Committee convenes on Sunday, March 29, 2026, to evaluate the bid reports, with officials expecting clarity regarding the long-term commercial rights on the same day.
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Khel Now broke the news in on Thursday, March 26, 2026.
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