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Wisconsin Tabs Longtime NFL Executive as New General Manager
Morocco Brown brings decades of NFL front-office experience after six seasons with the Indianapolis Colts and several interviews for NFL general manager jobs.
- On Sunday, Wisconsin hired former Indianapolis Colts Chief Personnel Executive Morocco Brown as the football program's general manager, according to ESPN's Pete Thamel, bringing multiple decades of NFL front office experience.
- The general manager position had been vacant since Marcus Sedberry stepped into the interim athletic director role, creating urgency as Wisconsin reshapes its front office and rebuilds the struggling football program.
- Brown spent five seasons as the Colts' director of college scouting before promotion to chief personnel executive in 2022, and was instrumental in selecting quarterback Anthony Richardson with the No. 4 pick in 2023.
- After interviewing for six NFL general manager positions with teams including the Pittsburgh Steelers, Atlanta Falcons, and Chicago Bears, Brown finally secures a top front office role, though at the college level rather than in the NFL.
- Colts General Manager Chris Ballard, a Wisconsin alumnus, served on the Badgers' search committee, facilitating Brown's hire after they worked together in Indianapolis since 2017 until Brown's departure in June 2025.
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Report: Wisconsin hiring longtime NFL executive as general manager
MADISON, Wis. — Wisconsin is expected to hire longtime NFL personnel executive Morocco Brown as the football program’s general manager, according to ESPN college football senior writer Pete Thamel.
·Madison, United States
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Who is Wisconsin Football GM Morocco Brown? Family, Net Worth, Career Details & More
The Wisconsin Badgers have recently added a new GM, Morocco Brown, to lead the program. Pete Thamel disclosed the news via a post on X. Brown might just be what the Badgers need after falling short on the personnel front. He will replace Marcus Sedberry, who previously held the position of both GM and interim athletic director after Chris McIntosh left for an opportunity at the Big 10. Sedberry will now handle responsibilities as the interim AD.…
Coverage Details
Total News Sources12
Leaning Left2Leaning Right0Center7Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
L 22%
C 78%
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