Shoppers Slam Everlane's Shein Acquisition as the Ultimate Sellout

Why Everlane and Shein are actually a good match

The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.

Shoppers slam Everlane's Shein acquisition as the ultimate sellout

Everlane built its reputation on "radical transparency," selling minimalist basics to shoppers who wanted clothes that felt more aligned with their values. That's why news of its sale to Shein, the giant of fast-fashion, landed with such force. For many customers, the deal doesn't just look like a business transaction — it looks like the collapse of a promise. What's happening The New York Times reported on Friday that Shein had completed its pu…

Everlane’s Founder Wants to Try Again

Sounds like Everlane’s founder, Michael Preysman, was just as shocked about its sale to Shein as the rest of us. The millennial fashion label, initially known for its transparent pricing and earnest efforts to red... More »

Everlane Founder Michael Preysman Weighs in on the Shein Sale—and Reveals His New Project

Michael Preysman addresses what happened at Everlane, and reveals what he plans to do about it. Hint: he’s still radical.

Everlane was never eco-friendly

Read the full story at Heated. Big news on the “green capitalism” front: Everlane, the much-beloved clothing brand built on a promise to make fashion climate-friendly, is being purchased by Shein, the most-polluting fast fashion brand on Earth. The prevailing public reaction to this sale (valued at $100 million, first reported by Puck News) has been shock and … Continue reading Everlane was never eco-friendly

What happened with Shein and Everlane?

What’s going on with Shein and Everlane Shein has finalized a deal to buy Everlane , one of the brand’s better known direct to consumer competitors. The summaries indicate that Shein will purchase the majority stake in Everlane from L Catterton , and the transaction is subject to approval . What’s…