Ever Competitive, Coca-Cola and Pepsi-Cola Signage and Ephemera Topped the List of Fizzy Favorites at Morphy's $2.4M Soda Pop & Advertising Auction

Ever Competitive, Coca-Cola and Pepsi-Cola Signage and Ephemera Topped the List of Fizzy Favorites at Morphy's $2.4M Soda Pop & Advertising Auction

Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while circa-1920s Pepsi-Cola fountain syrup jug went 4x estimate at $27,060 DENVER, Pa., Sept. 5, 2025 /PRNewswire/ -- Elusive signage from the earliest days of the American soft drink industry delivered an effervescent $2.4-million result at Morphy's August 18-20 Soda Pop, Advertising & General Store Auction. The 1,780-lot selection was …