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EV Maker Rivian Cuts 1.5% of Jobs Before R2 Production Start

Summary by Carscoops
Rivian cut 1.5 percent of its workforce, mainly in sales and service departments. It faces a projected $100M revenue hit from changes in credit and policy rules. Legacy companies no longer need to buy compliance credits from EV makers. For as good as the Rivian R1T and R1S are, they do not sell at the volumes needed to ensure the brand can be profitable. This is why it is venturing downmarket, gearing up to release a more affordable model range …

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Bloomberg broke the news in United States on Thursday, September 4, 2025.
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