Eurovision Song Contest Launches First-Ever Asia Edition
The Eurovision Song Contest Asia will unite artists from 10 confirmed countries in a live Grand Final, expected to attract over 600 million viewers, organizers said.
- On Tuesday, the European Broadcasting Union announced the inaugural Eurovision Song Contest Asia will debut in Bangkok, Thailand, on November 14, 2026.
- Organizers project the event could draw more than 600 million viewers, more than triple the 166 million who watched the most recent Eurovision, as Director Martin Green described the expansion as "EVOLVING EUROVISION WITH ASIA."
- Broadcasters from 10 countries, including South Korea, Thailand, and Vietnam, have confirmed participation, with Voxovation Co-Founder Peter Settman stating the goal is "CREATING A SHOW THAT TRULY REFLECTS ASIA'S IDENTITY."
- Despite attempts dating back to 2008, previous efforts to launch an Asian edition failed, though organizers acknowledge potential geopolitical tensions given territorial disputes that have overshadowed the European contest.
- Additional nations are expected to join in the coming months as the EBU develops the show with S2O Productions to deepen fan engagement beyond the traditional stage experience.
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Eurovision expands to Asia
The Eurovision Song Contest on Tuesday announced its first Asia edition, with Bangkok set to host the campy international competition in the fall. At least 10 countries, including South Korea, Vietnam, and Bangladesh, are set to take part in the contest, with each nation submitting a pop performance to compete for the top spot. The maximalist showcase, which started in 1956, has launched the careers of stars like ABBA and Celine Dion, but in rec…
Now it's official! The ESC brand is growing. Soon a new big music show chapter will be launched abroad.
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