EU publishes AI content labelling playbook ahead of AI Act deadline

Europe's AI labelling rules arrive

With a voluntary code and a hard deadline. Covered unlabelled deepfakes and AI-generated public-interest content are about to become a compliance risk in Europe. The European Commission published the final Code of Practice on marking and labelling of AI-generated content on June 10, a voluntary playbook arriving roughly seven weeks before the AI Act’s transparency obligations begin applying on August 2, 2026. The code, drafted by six independent…

EU publishes AI content labelling playbook ahead of AI Act deadline

The European Union has unveiled a voluntary AI content labelling Code of Practice designed to help companies comply with mandatory transparency requirements under the EU AI Act from August 2, 2026. The guidance outlines how businesses should identify and label AI-generated content, including deepfakes and public-interest information, as regulators seek to strengthen trust and accountability in the rapidly evolving artificial intelligence landscape.