EU Probes Mars Takeover of Pringles Maker Kellanova
- The European Union has started an antitrust investigation into Mars' acquisition of Kellanova due to price concerns for consumers.
- The European Commission's preliminary assessment showed that the purchase could enhance Mars' bargaining power with retailers in the EU.
- The investigation will evaluate how the acquisition might impact product pricing and consumer costs.
- The EU emphasized the importance of ensuring that this acquisition does not increase grocery costs amid already high food prices in Europe.
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Mars’ $36-B Kellanova deal gets US antitrust OK
BRUSSELS — Candymaker Mars’ takeover of Pringles maker Kellanova was cleared by US antitrust regulators on Wednesday, but their EU counterparts opened a full-scale investigation into the $36-billion deal, saying it could lead to price hikes.President Donald Trump’s antitrust enforcers, including Federal Trade Commission (FTC) Chairman Andrew Ferguson, have said they will not hesitate to block deals that harm competition in ways that hurt consume…
Mars'US $36bil Kellanova deal gets US antitrust approval as EU opens investigation
BRUSSELS: Candy maker Mars’ takeover of Pringles maker Kellanova was cleared by US antitrust regulators on Wednesday, but their EU counterparts opened a full-scale investigation into the US$36 billion deal, saying it could lead to price hikes. © New Straits Times Press (M) Bhd

People love chips. As one of the most popular brands, Pringles is now changing hands. The EU Commission is alarmed.
Mars' Pending Acquisition of Kellanova Clears FTC Antitrust Review
MCLEAN, Va. & CHICAGO -- Mars, Incorporated, a family-owned, global leader in pet care, snacking and food, and Kellanova (NYSE: K), a leader in global snacking, international cereal and noodles and North America frozen foods, today announced that the U.S. Federal Trade Commission (FTC) has concluded its antitrust review of Mars’ pending acquisition of Kellanova.
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