EU Steps up AI Regulation as New Transparency Rules Come Into Effect
More than 180 organisations have signed the Commission’s transparency code as Brussels begins fining companies that fail to disclose AI use.
- On Sunday, the European Union implemented new transparency rules under the Artificial Intelligence Act, requiring chatbots and AI-generated media across Europe to reveal their machine-made nature. Enforcement mechanisms are now live, marking the first time Brussels can penalize breaches.
- More than 180 organisations have already signed the Commission's Code of Practice, a voluntary framework designed to demonstrate compliance with new transparency standards and reduce deception online.
- Chatbots and deepfakes—defined as AI-edited images, video, or audio—must now carry clear labels identifying them as machine-made. Microsoft Copilot Chatbots operating in the European Union must inform users they are interacting with a machine rather than a human.
- Authorities, including the Commission Office, now possess the power to compel documentation, run technical inspections, or issue fines. Penalties under the Act are based on a percentage of a company's global turnover or a set amount, whichever is higher.
- While transparency provisions took effect Sunday, not all requirements arrived on schedule. Rules for high-risk AI in regulated products are delayed until August 2, 2028, while sensitive use cases like credit scoring face a December 2, 2027 deadline.
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76 Articles
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The EU has been given new powers to enforce AI rules, but Denmark has not yet appointed a national supervisor.
The European Union has started a new phase in the implementation of the Artificial Intelligence Act, known as the AI Act. Since 2 August 2026, new rules of transparency, supervision and accountability have been applied for companies and organisations that develop or use AI systems. Although the regulation has formally entered into force in August 2024, its implementation is being phased out. The new obligations seek, above all, to help citizens …
In the European Union (EU), the implementation of new transparency rules from the Act on Artificial Intelligence (AI) has begun, which should enable the public to more easily recognize when it communicates with an artificial intelligence system and when content is generated or modified using that technology, the Independent Journalists' Association of Serbia (NUNS) announced today.
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