The EU's Greenwashing Directive Comes Into Effect Today
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A new regulation is designed to protect consumers from greenwashing, but overburdens many companies. An unexpected amendment to the law gives companies more time – but no legal certainty.
LINZ. This weekend an EU directive becomes effective, which triggers mixed reactions in the economy. Companies fear high bureaucratic effort.
A European directive which enters into force on 27 September prohibits many allegations relating to greenwashing: the multiple labels created by the companies themselves, for example. But France is slow to transpose it. The reform has escaped the ecological backlash (backlash) of recent years. The European directive called "green transition", which comes into force on 27 September, provides for a serious screwdrive against allegations, logos, la…
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