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Etsy stock pops 17% on sale of Depop to eBay for $1.2 billion
eBay will acquire Depop for $1.2 billion cash to strengthen its consumer-to-consumer fashion strategy targeting Gen Z, with Depop's $1 billion annual sales and 7 million active buyers.
- On Feb. 18, 2026, eBay Inc. agreed to acquire Depop from Etsy, Inc. for approximately $1.2 billion in cash, with the deal expected to close in the second quarter of 2026, subject to regulatory approvals.
- Aimed at younger shoppers, Etsy, Inc. will use sale proceeds to focus on its core marketplace, while eBay targets fashion growth by acquiring Depop to reach Gen Z and Millennial customers.
- Depop reported that in 2025, it generated about $1 billion in GMS, with 7 million active buyers and over 3 million sellers, retaining its platform after closing.
- Live webcasts will be accessible via each company's investor relations site, as eBay will host an investor call at 2:00 PM PT / 5:00 PM ET and Etsy at 5:30 AM PT / 8:30 AM ET, with completion subject to regulatory approvals.
- The deal strengthens eBay's fashion footprint by boosting a category with more than $10 billion GMV, while Depop will leverage eBay's financial services, shipping solutions, and cross-listing opportunities to expand global demand.
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EBay to buy Depop for £890m as it targets Gen Z shoppers
EBay said the deal will help it cater to a ‘younger demographic’ as the online marketplace giant targets long-term growth. EBay has struck a 1.2 billion dollar (£890 million) deal to buy second-hand clothing app Depop from rival Etsy. It is offloading the brand, which has become increasingly popular among Gen Z shoppers looking to buy products sustainably, five years after buying it for 1.62 billion dollars (£1.2 billion). EBay said the deal wil…
The online market place Ebay wants to score again among younger and fashion-conscious customers. The takeover of the fashion platform Depop should contribute to this. The investors are very pleased.
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Total News Sources57
Leaning Left10Leaning Right7Center23Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 25%
C 57%
R 18%
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