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Etsy stock pops 17% on sale of Depop to eBay for $1.2 billion
The $1.2 billion cash deal will help eBay grow its recommerce category, adding 7 million Depop users mostly under 34 years old, with 60% U.S. sales growth in 2025, eBay said.
- On Feb. 18, 2026, eBay Inc. agreed to acquire Depop from Etsy, Inc. for approximately $1.2 billion in cash, with the deal expected to close in the second quarter of 2026, subject to regulatory approvals.
- Aimed at younger shoppers, Etsy, Inc. will use sale proceeds to focus on its core marketplace, while eBay targets fashion growth by acquiring Depop to reach Gen Z and Millennial customers.
- Depop reported that in 2025, it generated about $1 billion in GMS, with 7 million active buyers and over 3 million sellers, retaining its platform after closing.
- Live webcasts will be accessible via each company's investor relations site, as eBay will host an investor call at 2:00 PM PT / 5:00 PM ET and Etsy at 5:30 AM PT / 8:30 AM ET, with completion subject to regulatory approvals.
- The deal strengthens eBay's fashion footprint by boosting a category with more than $10 billion GMV, while Depop will leverage eBay's financial services, shipping solutions, and cross-listing opportunities to expand global demand.
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Associated Press News+6 Reposted by 6 other sources
Online seller eBay to buy secondhand fashion marketplace Depop from Etsy for $1.2B in cash
Online seller eBay wants a bigger share of the Gen Z market. The online seller has agreed to purchase secondhand fashion marketplace Depop from Etsy for about $1.2 billion in cash, the companies said Wednesday.
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Total News Sources18
Leaning Left3Leaning Right2Center12Last UpdatedBias Distribution70% Center
Bias Distribution
- 70% of the sources are Center
70% Center
L 18%
C 70%
12%
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