EToro Extends Deal With Dutch Club AZ Alkmaar As Betting Brands To Exit Premier League - Data Intelligence
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EToro Extends Deal With Dutch Club AZ Alkmaar As Betting Brands To Exit Premier League - Data Intelligence
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eToro Extends Deal with Dutch Club AZ Alkmaar as Betting Brands to Exit Premier League
eToro has extended its sponsorship agreement with Dutch football club AZ Alkmaar. The partnership, which began in 2023, will now run through 2027.The extension comes at a time of change in the European sponsorship landscape. The UK is preparing to ban betting firms from placing their logos on the front of Premier League shirts. Currently, 11 clubs display such branding, with a combined value of £101.1 million. The ban is expected to reduce deman…
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