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Ethical AI in action: strategies to build audience trust

Summary by Digital Content Next
As artificial intelligence becomes more integrated into both newsroom workflows and business operations, media companies are under increasing pressure to be transparent about how these tools are being used. Recent research shows that most audiences expect clear disclosure when AI plays a role in media production. To maintain trust and credibility, publishers must follow ethical best practices for implementing AI and communicate openly about its …
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Digital Content Next broke the news in on Tuesday, May 27, 2025.
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