Ethena Expands USDe Into Global Payments with New App
- On Tuesday, Ethena released Ethena Pay on Apple's App Store, a consumer finance application that packages stablecoins into a service resembling a traditional bank account by connecting savings products directly to payments.
- This launch represents a significant expansion for Ethena, moving beyond the crypto basis trade that originally powered yields on its $4 billion synthetic dollar token, USDe.
- The firm pitches the product as an "internet money neobank," offering a 6% dollar savings rate and 5% cashback on card purchases, while supporting IBANs linked to self-custodial stablecoin accounts.
- ENA, Ethena's native token, rallied 9% following the announcement, outperforming flat crypto markets and indicating investor interest in the firm's transition to consumer-facing financial tools.
- Earlier this year, Ethena introduced a savings product via Coinbase, reaching more than 100 million users, while last week the project overhauled ENA token economics and outlined equity perpetual plans for USDe returns.
19 Articles
19 Articles
Ethena Pay launches beta with rates up to 6%
Ethena has launched Ethena Pay in beta for 400 early users, bringing USDe payments, Avalanche settlement and annual reward rates of up to 6% to a self-custodial mobile app. Ethena Pay connects USDe balances with daily payments Ethena said in…
Ethena pushes stablecoins into everyday banking with high-yield savings, cards and payments
Ethena Price Surges 5% As Ethena Pay Boosts Market Interest
ENA gained more than 5% after Ethena introduced Ethena Pay, a new payments-focused product. The move was accompanied by rising open interest and a breakout above key technical levels, signaling renewed market participation.
Ethena, the company behind the US$e synthetic stablecoin, took her digital currency out of the trading and exchange perimeter and let it enter into daily payments. With the launch of Ethena Pay on Avalanche, the team led by Guy Young opened the beta iOS of a payment app [...]
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