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Estée Lauder and Puig Confirm Talks on Potential Merger Amid Turnaround

Estée Lauder's turnaround plan faces tariff challenges with a $100 million profit impact, while shares fall 25% this year amid merger talks with Puig.

  • Estée Lauder, a leading cosmetics manufacturer, is in talks to merge with Barcelona-based Puig, the owner of Jean Paul Gaultier and other beauty brands.
  • The potential deal could create a $40 billion luxury beauty group, giving the combined company a strong position in the global fragrance industry.
  • Part of the rationale is to better compete with L'Oréal, and the deal would combine Estée Lauder's brands like La Mer and Bobbi Brown with Puig's perfume lines like Jean Paul Gaultier and Charlotte Tilbury.
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The acquisition, under negotiation, of the Spanish number one of perfumes would be timely for the American giant, also owner of haute couture signs, while he has been frozen on the Stock Exchange since the beginning of the year.

·Paris, France
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Lean Left

Estée Lauder, the world's second-largest cosmetics company, is in talks to merge with Spanish firm Puig. The Financial Times reports that the combination of the family-owned businesses could create a cosmetics giant worth $40 billion (844 billion crowns). But a final decision has not yet been made.

The IndependentThe Independent
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The Independent (US)The Independent (US)
Lean Left

Beauty giant confirms merger talks with Spain’s Puig

The New York company said in 2025 that it could be forced to cut 11% of its workforce

·London, United Kingdom
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Expansión broke the news in on Monday, March 23, 2026.
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