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Estate agents are using AI photos to 'show potential' and the ads regulator says that's fine

Summary by The Journal
A buyer would have to spend “a fortune” if they wanted to recreate the AI images, said Kieran McCarthy, presenter of the RTÉ programme Heat My Home.

1 Articles

The JournalThe Journal
Lean Left

Estate agents are using AI photos to 'show potential' and the ads regulator says that's fine

A buyer would have to spend “a fortune” if they wanted to recreate the AI images, said Kieran McCarthy, presenter of the RTÉ programme Heat My Home.

·Ireland
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  • 100% of the sources lean Left
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The Journal broke the news in Ireland on Wednesday, February 18, 2026.
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