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Essentia teams with Son Heung-Min to Change the Equation
Essentia Water is expanding its “Change the Equation” platform with a major new partnership with global soccer star Son Heung-Min, marking his first American brand collaboration since joining Los Angeles FC. The 360 campaign builds on a shared message of resilience and reinvention, positioning both the brand and the athlete around the idea of rewriting your story through action. Now in its second year, “Change the Equation” is centered on indivi…
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Essentia teams with Son Heung-Min to Change the Equation
Essentia Water is expanding its “Change the Equation” platform with a major new partnership with global soccer star Son Heung-Min, marking his first American brand collaboration since joining Los Angeles FC. The 360 campaign builds on a shared message of resilience and reinvention, positioning both the brand and the athlete around the idea of rewriting your story through action. Now in its second year, “Change the Equation” is centered on indivi…
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