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Escarrer Confirms Magaluf Advances in New Segments and Deseasonalization
Summary by Hosteltur: Toda La Información De Turismo
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Gabriel Escarrer, CEO of Meliá Hotels International, highlighted the transformation of Magaluf as a tangible reality that has facilitated strengthening demand segments such as family tourism and MICE (meetings, incentives, conventions and fairs), as well as advancing in seasonalization. Escarrer visited Calvià City Council last week to sign the agreement by which the public company Calvià 2000 will supply regenerated water to the Hotel de Mar Gr…
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