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esbconnect and Mdeg combine datasets to create UK’s largest GDPR-compliant consumer data file - Mobile Marketing Magazine
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esbconnect and Mdeg combine datasets to create UK’s largest GDPR-compliant consumer data file - Mobile Marketing Magazine
Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions. The combined dataset, known as ideoOS, includes a fully GDPR-compliant HEM-IP (Hashed Email-IP) graph of more than 64m email addresses, postal addresses, and up to 440 data attributes, ac…
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