Ericsson Enterprise Wireless Sales Chief On Tariffs, Partner Program Revamp And How AI Is Driving Wireless Network Upgrades

Ericsson unveils revamped partner programme for enterprise wireless

Ericsson is revamping its Enterprise Wireless Solutions partner programme, simplifying tiers and boosting earnings, effective from 1 July 2025.

Ericsson Enterprise Wireless Sales Chief On Tariffs, Partner Program Revamp And How AI Is Driving Wireless Network Upgrades

Matt Cook, Ericsson’s chief sales officer, sat down with CRN to talk about Ericsson’s partner program changes that aim to simplify operations, the wireless network refresh opportunity, and the impact tariffs are having on the wireless business.

Ericsson unveils new partner scheme for wireless solutions

Ericsson launches a simpler partner scheme for Enterprise Wireless Solutions, boosting financial rewards and support in mid-2025.

Ericsson revamps enterprise wireless partner program

Telecommunications equipment vendor Ericsson has announced new enterprise wireless solutions partner program structures spanning solution, distribution-managed and ecosystem partners. The revamp enables partners to access better earnings, equips them with new tools and enablement programs that set them up for success, and rewards them for their expertise, Ericsson said. Under the new model, solution partners will operate under a single tiered pr…