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Erick Kirks on how AI powers Johnson Automotive's marketing strategy
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Erick Kirks on how AI powers Johnson Automotive's marketing strategy
The top-performing dealerships are exploring the intersection of targeted marketing, predictive outreach and AI-driven processes to create more effective marketing campaigns to stay ahead. In today’s episode of Inside Automotive, Erick Kirks, marketing director at Johnson Automotive, shares how his dealership stays ahead of consumer trends, particularly with electric vehicles, hybrid adoption, and service retention. EV demand has surged as custo…
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