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Xinhua Silk Road: Revitalizing World Heritage Fuels Tourism Market in SE. China's Historical City of Quanzhou

Quanzhou received 403,900 international tourists in H1 2025, boosting cultural tourism and heritage cooperation through a 240-hour visa-free transit program and cross-border trade.

  • Lazare Eloundou Assomo, director of UNESCO, led a World Heritage Center delegation that recently visited Quanzhou, praising it as `living heritage` and lauding its cultural conservation approach.
  • Quanzhou has developed distinctive tourist routes by leveraging its World Heritage IPs, while the Maritime Silk Road Quanzhou International Tourism Promoter Program secured a listing among Ctrip.com's top 100 Asian destinations.
  • Statistics show Quanzhou received around 403,900 inbound visits in the first half of 2025, a 95.5 percent year-on-year increase, while tourism revenue reached 2.995 billion yuan.
  • Implementing a 240-hour visa-free transit program has provided convenience for international tourists, and the city plans to leverage World Heritage IP to expand cultural creative goods and intangible cultural heritage products globally.
  • In the future, Quanzhou plans to deepen cooperation with UNESCO to strengthen heritage conservation and promote its experience through UN platforms, aiming to introduce advanced concepts for higher-quality tourism development.
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mdr.de broke the news in on Friday, November 21, 2025.
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