Equifax Introduces Enhanced Synthetic Identity Fraud Detection

Equifax Introduces Enhanced Synthetic Identity Fraud Detection

Next-Generation Fraud Detection Product Uses AI to Detect and Help Clients Prevent Synthetic Identity Fraud, One of the Fastest-Growing Identity Threats

Proactive Protection: Leveraging AI to Combat Synthetic Identity Fraud - Mpelembe Network

Jan. 24, 2026 /Mpelembe Media/ —  Equifax has launched a sophisticated fraud detection tool designed to combat the rising threat of synthetic identity theft, which involves merging real and fake data to deceive lenders. By utilizing artificial intelligence and machine learning, this new system identifies complex patterns and behavioral cues that traditional security measures often overlook. The technology aims to provide real-time risk assessmen…

Equifax Launches AI-Powered Tool to Combat Synthetic Identity Fraud

Equifax has launched a product that uses artificial intelligence (AI) to detect and help prevent synthetic identity fraud. Synthetic identity fraud, in which fraudsters create a fictitious identity and use it to open credit accounts or obtain loans, is a fast-growing threat, the company said in a Friday (Jan. 23) press release. Equifax’s new Synthetic Identity Risk product uses machine learning algorithms to uncover fraud patterns base…

Equifax Launches AI-based Synthetic Identity Fraud Detection as Companies Turn to AI

Equifax Inc. early Friday launched an application to identify synthetic identity fraud. The app, known as Synthetic Identity Risk, uses artificial intelligence to analyze identity data, credit histories, and behavioral signals to determine whether an account belongs to a synthetic identity. Synthetic identities, which criminals use to open credit card accounts or obtain loans, are helping fuel fraud as they are more difficult to detect. The diff…