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Enshittification Relies on Broken Economic Math

The concept describes how companies boost earnings by degrading products and shifting hidden costs onto consumers and the public.

Economically rational development. (Photo: Getty)A quintessential quality of modern American life is the inescapable feeling that once-good things are subtly but surely being degraded. Things that once seemed to be abundant and free transform into consumer experiences. Existing consumer experiences slowly become worse. Prices rise; customer service becomes harder to access; functionality grows hostile; companies seem to grow more predatory. “Ens…

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hamiltonnolan.com broke the news on Tuesday, July 28, 2026.
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