Did The Enhanced Games Actually Debunk Doping?
- Shares of Enhanced Group tanked 40% in early trading Tuesday, falling to their lowest level since going public via SPAC, after Sunday's Enhanced Games in Las Vegas failed to deliver record-breaking performances.
- Enhanced CEO Maximilian Martin designed the games to showcase athletes and encourage regular people to adopt the company's newly launched consumer health business selling performance-enhancing supplements.
- Fred Kerley's winning 100-meter time of 9.97 seconds would have placed him last at the Paris Olympics two years ago, while Tristan Evelyn's women's sprint victory of 11.25 seconds fell more than three-quarters of a second short of FloJo's 38-year-old world record.
- Tuesday's market reaction reflected investor skepticism that performance-enhancing drugs would drive mainstream consumer adoption, with analysts suggesting money might be better invested in Planet Fitness or Peloton if hard work alone suffices.
- Greek swimmer Kristian Gkolomeev set the only world record of the games in the 50-meter freestyle while doping and wearing an illegal suit, earning a $1 million bonus, as three clean athletes won their events against enhanced competitors.
24 Articles
24 Articles
Fear and self-doping in Las Vegas: My trip to the first-ever Enhanced Games
Kyle Kirby, a powerlifter.Ronda Churchill for BISomewhere between taking a Zoox self-driving taxi down Las Vegas Boulevard, watching steroid-engorged swimmers in bodysuits shred through a pool at a Zoop-sponsored tournament, and partying with them and their billionaire handlers at the nightclub Zouk, it dawned on me that I had slipped into a parallel universe.I was at the inaugural Enhanced Games, a three-sport event founded by a group of Silico…
‘This might explain why so few of sports’ finest were willing to participate’
‘The steroid Olympics fell short of its own finishing line’Anjana Ahuja at the Financial TimesThe Enhanced Games in Las Vegas “were informally billed as the ‘steroid Olympics’” and the “edgy experiment was meant to shatter world records and force a rethink of what it means to be the strongest or fastest human on Earth,” says Anjana Ahuja. But the “thing that was most pumped up was the marketing.” The games were “performance enhancement as a kind…
INQUIRY (1/3) - Our journalist was at the Enhanced Games, "Enhanced Games", where doping products are tolerated to beat records. Behind the sporting competition, an ideological project: making sport the public showcase of a transhumanist project assumed.
Coverage Details
Bias Distribution
- 73% of the sources lean Left
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