Inside the World of Japan’s Obsessively Perfect Luxury Fruit

Inside the world of Japan’s obsessively perfect luxury fruit

Would you pay $89 for a single strawberry? What about $120 for a melon? A Japanese startup thinks you might and it's betting on a growing appetite for ultra-premium fruit far beyond Japan's borders. Meet Ikigai Fruits, a new online retailer bringing meticulously grown produce from small farms across…

Engineer takes exotic fruits and jackfruit varieties from Kerala to the world; clocks Rs 1.5 crore turnover

Karthik Suresh, a 31-year-old engineer from Thrissur's Irinjalakuda town, is taking the best of Kerala’s farm-grown exotic fruits, and a wide range of jackfruit varieties, to national and international markets. His startup Fresh ‘N’ Good is creating a farmer-first ecosystem that rewards growers fairly, reduces post-harvest losses, and takes the vast and overlooked diversity of India’s tropical fruits to the consumers. Fresh ‘N’ Good, a fruit tra…