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Engaging Ads Boost Tokopedia Sales via WhatsApp Broadcasts
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Engaging Ads Boost Tokopedia Sales via WhatsApp Broadcasts
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on how different types of advertising content can influence consumer responses and purchase intentions, particularly in the context of Tokopedia’s WhatsApp broadcast advertisements. The research, led by Alifia Salma Nabila from Universitas 17 Agustus 1945 in Surabaya, Indonesia… Source
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