Vodka Seltzer 'Labeling Error' Turns Into Silver Lining for Energy Drink Maker

Vodka seltzer 'labeling error' turns into silver lining for energy drink maker

The makers of CELSIUS energy drinks are taking advantage of the publicity the beverages have gotten since a "labeling error" led to the recall of cans that actually have vodka seltzer inside. Last week, two production lots of High Noon Vodka Seltzer 12-packs were recalled because they could potentially "contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz E…

Financial News Network - Vodka seltzer 'labeling error' turns into silver lining for energy drink maker

Energy drink brand CELSIUS turns labeling error recall into marketing opportunity, social media users react to High Noon vodka seltzer mix-up going viral.Read More …

How did High Noon & Celsius Energy Drink mixup up a contest?

The FDA announced the recall of several Celsius drinks due to a mixup with High Noon vodka seltzer.The FDA announced on July 30 that a recall of...

Federal Agencies Turns Up Heat on Summer Food Recalls

Celsius-High Noon mix-up makes news, while Listeria concerns prompt pulling of freeze-fried fruits