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Red Lobster Brings Back Endless Shrimp Deal for a Limited Time
The chain is charging $24.99 per person as it brings back five shrimp options, including a new Marry Me Shrimp, after customer demand surged online.
- Starting Monday, April 20, Red Lobster reintroduced Endless Shrimp nationwide for a limited time, featuring five varieties including a new Marry Me Shrimp dish inspired by viral online recipes.
- The chain discontinued the promotion in 2024 after it cost $11 million in operational losses, triggering Chapter 11 bankruptcy and the closure of 130 restaurants.
- Participating locations are pricing the all-you-can-eat deal at $24.99 or $29.99 per person, with the promotion available exclusively for dine-in guests to manage operational demand.
- CEO Damola Adamolekun reversed his previous stance against the promotion, citing "an influx of enthusiasm on social media" and strong customer demand for the return.
- Adamolekun is balancing cost-cutting measures with value-focused promotions as the company pursues turnaround efforts, having reported a 10% sales increase despite ongoing profitability challenges.
15 Articles
15 Articles
It Turns Customers Into 'Demons.' Red Lobster Just Brought It Back
Red Lobster is again betting on bottomless crustaceans, just not quite as bottomless as before. After bankruptcy, then a restructuring, the chain now is reviving its "Endless Shrimp" deal for the first time since the 2024 collapse that executives say was worsened by making the promo a too-cheap fixture, per...
Red Lobster brings back fan-favorite 'Endless Shrimp' deal in long-awaited return
Red Lobster is bringing back its famous "Endless Shrimp" promotion starting Monday, marking a surprising revival of one of its most recognizable all-you-can-eat offerings.The deal will return for a limited time at select locations, the company said. One Red Lobster location told FOX Business that the new offering will be priced at $24.99 per person, up from $20 in 2024, when it most recently appeared on menus. Other locations have reportedly pri…
Red Lobster brings back the 'endless shrimp' deal that cost them millions
Red Lobster's "endless shrimp" is back.Bloomberg/Getty ImagesRed Lobster lost $11 million in three months on its $20 all-you-can-eat shrimp promotion.Now it's introducing a $24.99 deal for dine-in patrons for a limited time."When our fans talk, we listen," CEO Damola Adamolekun said.Red Lobster's CEO said two years ago that he didn't plan to revive the chain's mega-popular $20 "endless shrimp" promotion because, as he put it, "I know how to do m…
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