Domino’s Adds Rectangular Personal Pizza
The new two-slice pizza lets customers choose up to three toppings and will be sold as a standalone item or in Domino’s Mix-and-Match deal.
- Domino's will launch "The Domino," a rectangular, Detroit-style personal pizza, nationwide on August 31, filling a strategic gap in the company's menu portfolio.
- Joe Jordan, Domino's chief operating officer and president of Domino's U.S. and incoming CEO, said "The Domino fills a gap in our portfolio" in a press release addressing unmet demand for customizable options.
- Featuring a crispy Parmesan, Detroit-style crust, the pizza is shaped like a domino and cut into two slices, with customers able to add up to three toppings for one person.
- Customers can purchase the new item for $7.99 standalone or via the Mix-and-Match menu at $6.99 each when ordering two or more items.
- Outgoing CEO Russell Weiner stated the launch serves a strategic function similar to Stuffed Crust, positioning the product to "address an unmet consumer need" against competitors Pizza Hut and Papa Johns.
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14 Articles
Domino's unveils new pizza in latest menu addition
Domino’s is putting its own name on a new pizza as the restaurant chain looks to give customers a personal-size option built for individual tastes.The Michigan-based pizza giant said Tuesday that it will launch the Domino, a Detroit-style pizza made for one, at restaurants nationwide on Aug. 31.Shaped like the company’s red-and-blue domino logo, the new pizza is cut into two slices and allows customers to choose their sauce and add up to three t…
New Domino’s product fills gap in their portfolio, incoming CEO says
Domino’s Pizza says sharing a meal no longer means having to share a pizza with its newest menu item. That menu item is “the first pizza worthy of its name,” the company said in a press release. It’s called the Domino. It’s a Detroit-style pizza made with premium, butter-flavored dough encrusted with Parmesan cheese. There [...]
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