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Employees' Spending Habits Have Been Revealed: What Is the First Thing People Spend Money on After Receiving Their Salary?

Summary by Cumhuriyet
A study conducted by Hopi with the participation of 1,500 users revealed how consumption habits change from the moment salary is deposited into the account until the end of the month. While 88% of participants allocate their salary primarily to essential expenses, 90% do not completely give up on small purchases that make them happy. The study showed that women's salaries are depleted earlier than men's, and after essential expenses, clothing be…

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Lean Left

A study conducted by Hopi with the participation of 1,500 users revealed how consumption habits change from the moment salary is deposited into the account until the end of the month. While 88% of participants allocate their salary primarily to essential expenses, 90% do not completely give up on small purchases that make them happy. The study showed that women's salaries are depleted earlier than men's, and after essential expenses, clothing be…

·Istanbul, Türkiye
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A study conducted by Hopi with the participation of 1,500 users revealed striking results regarding how salaries are spent after being deposited into their accounts. 25% of participants stated that their money was depleted within the first 7 days, while only 24% reported having unspent funds at the end of the month.

Hopi Pulse's first study revealed how consumers use their salaries and how their spending habits evolve throughout the month. According to the research, rent, bills, and basic necessities are the primary expenses, while clothing is the most prominent category for personal spending.

·Beyoğlu, Türkiye
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Hopi's research, conducted with the participation of 1,500 users, revealed how consumption habits change from the moment salary is deposited into the account until the end of the month.

Hopi's new research series, Hopi Pulse, conducted its first study with 1,500 users and reveals that the lifespan of salary varies significantly among participants. The study also shows that female participants' salaries run out sooner than male participants', and that clothing is by far the top priority after essential expenses.

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ekonomim.com broke the news on Tuesday, September 22, 2026.
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