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Emotional communication found more effective than facts in promoting sustainable behaviour - Business Review
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Emotional communication found more effective than facts in promoting sustainable behaviour - Business Review
A recent survey of Generation Z (18–27 years old) and Millennials (28–44 years old) shows that emotional messages about sustainability have a far stronger impact than rational, fact-based ones. Nearly nine in ten respondents from both groups said they were moved by an image of a turtle trapped in plastic waste, compared with far lower […] The post Emotional communication found more effective than facts in promoting sustainable behaviour appeared…
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