Emma Chamberlain Ditches Signature Icy Blonde Hair and Returns to Her Roots for First Time in 2 Years

Emma Chamberlain Brings a Gen Z Twist to J. Crew’s Signature Rollneck Sweater in New Campaign

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. J.Crew is giving one of its most recognizable ’80s staples a Gen Z-sized makeover. The retailer has tapped Emma Chamberlain to front the launch of its new Tiny Rollneck, a shrunken, fitted take on the cotton sweater that has been a brand staple since 1988. The new silhouette officially drops Wednesday, Aug. 2…

Emma Chamberlain Ditches Signature Icy Blonde Hair and Returns to Her Roots for First Time in 2 Years

Queen of the pixie.Emma Chamberlain attends the Met Gala on May 4, 2026.Credit: Getty ImagesThe GistEmma Chamberlain ditched her signature platinum blonde hair for a brunette pixie.The last time the YouTuber had dark hair was 2024.Chamberlain showed off her hair transformation in a new J.Crew campaign.Bye bye, blonde! With fall just around the corner, Emma Chamberlain is ushering in the season with an autumnal hair transformation. The influencer…

Emma Chamberlain Just Kicked Off Sweater Season With J.Crew's New Rollneck

On August 26, J.Crew will launch its new Rollneck Sweater. Before shopping, see the Gen Z-ified campaign, starring Emma Chamberlain, here.

Emma Chamberlain and J.Crew Are Launching a Rollneck Sweater

We caught up with Emma Chamberlain in an exclusive chat about working with J.Crew on the new Tiny Rollneck Sweater, living off-the-grid, and why she’ll always defend Gen Z against criticism.