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Embracing the Enduring Power of Linear TV in the Digital Age
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Embracing the Enduring Power of Linear TV in the Digital Age
By Sonia P. Soto In an era marked by the rapid rise of digital platforms, there’s a persistent myth that seems to shadow our understanding of media consumption: that no one watches TV anymore. However, the data tells a different story, especially here in the Philippines where linear TV continues to play a pivotal role in our communication landscape. It’s crucial to address why linear TV remains an indispensable tool for reaching the broader publ…
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