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Embark's CEO says they couldn't compete 'with the likes of EA and Activision' head on so they had to 'change the way games were being developed'

Summary by Pcgamer
Where there's a will there's a way.
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Embark's CEO says they couldn't compete 'with the likes of EA and Activision' head on so they had to 'change the way games were being developed'

Where there's a will there's a way.

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pcgamer broke the news in on Thursday, January 8, 2026.
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